About us
A 10-word statement that summarizes your business, industry, and where you're located.
Word count recommendation: 50 words
Overview: This section should describe the high-level services and unique marketplace position.
Considerations and questions:
- What’s your name and company name?
- List your key services and/or areas of expertise.
- How are your services unique in the market? What is the unique value you provide?
- Describe the sorts of clients you serve.
Our Services
Service 1
Service 2
Service 3
Service 4
A 5-10-word mission statement for your business.
Word count recommendation: 30-50 words
Overview: This section should introduce your company’s mission statement.
- Define your “why:” What is the mission of your business? For example, what is your higher-order purpose, or what aspirations do you hold for your clients?
- Define your “what:” What is the differentiated value or perspective that you hope to provide to your clients?
The Polished Timeline
2016
Second step in timeline.
2019
Fourth step in timeline.
First step in timeline.
2018
Third step in timeline.
2020
brief History of Polish
A 3-5-word headline reinforcing what sets your story apart.
Word count recommendation: 100 words
Overview: This section should give your company’s story a more personal dimension and help clients get to know your brand on a more personal level.
Considerations and questions:
- What or who motivated you to start your company?
- Did you encounter any roadblocks or challenges in getting your company to where it is today? How did you solve those challenges?
- What is the unique perspective that you bring to the market that you serve?
A 5-word headline introducing clients to your team
Meet Rae.
Word count recommendation: 50 words
Overview: This section should provide a summary of professional highlights and credentials.
Considerations and questions:
- What is your name?
- How many years of experience do you have?
- What is your area of expertise?
- What inspires or motivates you?
- What do you enjoy doing in your free time?
Meet Jen.
Word count recommendation: 50 words
Overview: This section should provide a summary of professional highlights and credentials.
Considerations and questions:
- What is your name?
- How many years of experience do you have?
- What is your area of expertise?
- What inspires or motivates you?
- What do you enjoy doing in your free time?
Meet Rae.
Word count recommendation: 50 words
Overview: This section should provide a summary of professional highlights and credentials.
Considerations and questions:
- What is your name?
- How many years of experience do you have?
- What is your area of expertise?
- What inspires or motivates you?
- What do you enjoy doing in your free time?
"2-3-sentence client testimonial reinforcing the value of your services and offerings."
- Client Name Here
in the community
A brief statement summarizing how you support local communities.
Word count recommendation: 30-50 words
Overview: This section should provide an overview of how you support your local community.
Considerations and questions:
- What are the community stakeholder groups that you serve?
- How do you maintain an ongoing focus on the community?
- How does this focus enable you to bring a unique perspective to serving clients?
Inquire
A brief call-to-action or statement to drive urgency with clients.
Overview: 2-3 sentences reinforcing the ease and benefits of booking a consultation.
